Senior Content Strategist

This role may be based remotely from anywhere in the U.S., excluding its territories. Staff must be available during regular core operating hours, 8:00 AM to 5:00 PM ET, Monday through Friday, except for federal holidays. Any schedule modifications to the core operating hours must be approved in advance by Bixal and our client. You must be eligible to work in the United States for any employer. Bixal does not sponsor work visas.

Bixal has an exciting opportunity to accelerate digital transformation in the federal government and optimize service delivery to the public. Collaborating directly with our federal partner, the Sr. Content Strategist will harness relevant expertise, innovative strategies, and centralized resources to drive large-scale enterprise transformation and create customer-centric cultures. You will be expected to understand customer journeys fully and will be responsible for aligning user needs with business goals and priorities.

You’ll apply human-centered design principles to develop content strategies and implement methods and practices to help client agencies solve business problems, better engage with customers, increase audience reach, and engender customer trust and confidence. This role is involved throughout the lifecycle of a project, owning the entirety of the content strategy, planning, execution, and evidenced-based optimizations to drive engagement across products, reporting to a project manager and a practice area manager, as well as collaborating with user researchers and data analysts to develop actionable insights about user behaviors and implement data-informed optimizations to the content strategy.

Employment is contingent upon award and candidate eligibility, including successfully demonstrating the qualifications listed below, and the ability to obtain a Public Trust clearance.

Responsibilities

• Analyze customer experiences to develop content strategies for digital properties.
• Propose content and content solutions based on data and customer insights, utilizing keyword research, customer insights and a range of analytics tools to improve content, visibility and reach target audiences via digital channels.
• Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity.
• Define editorial standards and processes, including style and formatting guidelines.
• Produce content models, metadata, taxonomies, and sitemaps.
• Collaborate with UX researchers and designers on content design and information architecture.
• Prepare, organize, and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG).
•  Collaborate with data analysts tooptimize content for search engines, social media, and other distribution channels.
• Write, edit, and test copy on digital platforms and products as needed.

Qualifications

• Bachelor’s degree, plus at least four years of relevant experience in developing and implementing content strategies and writing for a bilingual audience for large websites and digital products,  
• Proven experience developing and implementing content strategies for large websites and digital products;
• An understanding of plain language guidelines and accessibility standards (Section 508, WCAG).
• Experience working with content management systems and/or digital experience. platforms, including creating and managing plans for migrating content from legacy to modernized content management solutions.
• Demonstrated understanding of human-centered design (HCD) strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions.
• A portfolio of work that demonstrates a strong understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing).
• Demonstrated experience working within cross-functional digital teams for at least 4 years.
• Proven successful consultation and collaboration skills; comfortable facilitating meetings and workshops with cross-functional project teams.
• Excellent verbal and written communication skills.
• Experience in writing, revising, sourcing, and aggregating content.
• Experience using voice of the customer data and analytics to support content strategy.
• Ability to obtain a Public Trust clearance.

Nice to Haves

• Consulting/agency experience.
• Previous work with government agencies or initiatives.
• Experience working with Agile development teams.
• Exposure and/or experience using Tableau, Medallia, and customer experience analytics tools.
• An understanding of digital marketing concepts and practices, aligning content strategy with marketing programs.
• Spanish language proficiency to support transcreation of content as needed.