Content Writer

Our clients Marketing team is seeking a highly skilled B2B Marketing Writer to create compelling, perception-shifting content focused on promoting fixed income product offerings. This long-term contract role will support strategic initiatives designed to reshape how key audiences view in the active fixed income space – not through direct sales copy, but by elevating brand positioning and deepening market credibility.

Responsibilities:

• Develop digital advertising copy tailored to niche B2B audiences within the financial services industry.
• Rewrite and refine existing marketing assets to align with new positioning strategies and audience segments.
• Draft client-facing email copy that aligns with various stages of the sales journey.
• Produce sales enablement and meeting support materials such as speaking points and executive summaries.
• Assist with additional content creation as needed to support Account-Based Marketing (ABM) efforts.

Qualifications:

• Proven experience in digital advertising, client-facing content, and ABM strategies.
• Strong B2B writing background, preferably within the financial services industry.
• Familiarity with investment products, particularly fixed income, is preferred but not required.
• Previous ad agency experience or experience working in a B2B marketing capacity at a financial firm is highly desired.
• Able to distill complex ideas into clear, audience-specific messaging across multiple formats.

Target Audiences Include:

• Home-office consultants evaluating active fixed-income products.
• Independent consultants and field office advisors.
• Members of investment committees at retirement plan sponsor organizations.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).