We're looking to bring in a digital marketing contractor to help support our agency on some outreach initiatives for clients and internal projects alike.
The role would fit well for a sort of scrappy "jack of all trades" marketer who has worked on their own projects and has a good knowledge of more grassroot strategies. The focus is building value for the businesses, and the primary tactics are through link building, influencer promotions, affiliate marketing, and email marketing that support an overall SEO strategy.
Primary responsibilities:
Using tools to scrape for relevant domains to reach out to for marketing purposes
Cold email and/or social outreach
Evaluate potential partners for appropriate relationships (affiliate vs email vs link placement)
Analyze opportunities and negotiate fair placement and advertising prices
Track & report performance
Create organic links and promotions when possible
Supplement outreach strategy with higher quality old-school manual strategies (No garbage social bookmarks and bulk directories; yes to relevant newer profile sites, video/podcast/media profiles and links, etc)
We can offer $15/hr to start, plus commissions or bonuses based on what you work on and how effective you are. If you would like to request a higher or lower base given your experience, I'm open to it as long as the total compensation model reflects your contribution to the marketing efforts.
This will probably start part-time, maybe 10-20 hours/week based on your availability. But if you're effective and you have the time, I'm happy to expand the time.
So that's primarily what we're looking for. If you do something else that might be useful for us as a marketing agency, feel free to let me know too. What we don't need: designers, developers, writers, social media managers - we've got plenty of those. Cheers!