Marketing Generalist

About Goldsky

At Goldsky, our vision is simple: Build the most powerful data platform for Web3. ☀️

Blockchains will enable a new era of unique onchain experiences and applications. However, today it’s impossible to build high-quality products due to the difficulties of processing onchain data effectively. This complexity is only increasing as more chains and smart contracts are deployed across the ecosystem. Teams are forced to build complex data infrastructure in-house, distracting them from focusing on their core product.

Goldsky bridges this gap by making it seamless for developers to power their applications with realtime onchain data. Our infrastructure powers hundreds of projects across the industry building rich, instant, data-driven experiences.

We’ve raised over $20M from Dragonfly Capital, Felicis Ventures, prominent players in the industry such as 0x Labs, Uniswap Labs, and Protocol Labs, and angel investors including Elad Gil, Plaid founders Zach Perret and William Hockey, and Zhuoxun Yin of Magic Eden. Our team members have previously built mission-critical, scalable infrastructure at Meta, Google, Shopify, Activision, and more.

We’d love for you to join us in our mission to unlock the full potential of data in Web3.

About the Role

We launched our first product, Subgraphs, last year. Since then, we’ve onboarded hundreds of customers to the platform, including Zora, Optimism, POAP, NounsDAO, 0x Labs, Immutable, Hashflow, Arweave, and Polymarket, among others.

Recently, we began rolling out access to Mirror, an end-to-end data pipeline solution for streaming onchain data directly to an existing offchain database.

We’re looking for a Marketing pro to define and execute our product marketing strategy against all of our GTM campaigns - including but not limited to - product launches, content launches, brand marketing, events, and documentation. You'll own the success of the product, brand, and content, and use data to shape and adjust our strategy over time.

You will work closely with the founders and collaborate with all of Goldsky (across product, engineering, and growth) to grow Goldsky’s brand presence in the space, as well as reliably and predictably drive inbound demand.

We would expect a great candidate to have at least 4-6 years of experience, but have seen exceptional candidates break this rule.

Responsibilities

• Go Broad and Deep on Crypto Data: Conduct ongoing market research to gather data on target markets and customer needs, inform positioning and product strategy, and identify marketing campaign opportunities. You’ll know the ins and outs of the industry like no one else.
• Position Goldsky in the Market: Work with the Goldsky team to develop an in-depth understanding of our products and customers, enabling you to distill these stories into broadly consumable content that engages, educates, and drives inbound demand.
• Set and Keep the Pace: Create and manage Goldsky’s content calendar across channels, projects, and campaigns with consideration for broader market trends and audience behaviour. Track the performance of this content to drive continuous improvement.
• Own Goldsky’s Voice: Become an advocate for Goldsky across channels, engaging in dialogue with our ecosystem, answering questions, and raising the profile of Goldsky with an engaging, fresh, and informed perspective (and an occasional shitpost here and there)
• Experiment: Brainstorm, pitch, and execute on any other initiatives you think can help grow Goldsky’s brand presence (with a budget to help make them happen); SEO, SEM, referral campaigns & other contests, B2B2C partnerships, webinars, and more.

Requirements

• Stellar storytelling: You are a creative and thoughtful writer that can adapt key messages to different audiences and channels seamlessly, and you know what it’s like to build credibility for a new product with both technical and non-technical content
• Technical proficiency: You don’t need to be an engineer, but should be able to quickly grasp the technical story of Goldsky’s developer-facing products and convey those value propositions to the broad market at different levels of technical understanding
• Data-driven: You are experienced with managing multiple workstreams end-to-end, and creating analytics (supported by the data tools you need) to measure the success of those workstreams and improve performance over time.
• Chronically online: You spend a lot of time on Twitter, Discord, LinkedIn, Farcaster, and Reddit — both as a reader and a writer. You have built a presence on one of these channels in the past (personally or professionally).
• Early-stage, remote, and/or crypto experience: You have demonstrated success at an early-stage startup or similar (3+ yrs), a remote-first environment (1+ yrs), and/or at a crypto company in marketing (1+ yrs). You may not have all three, but at least 1 is mandatory.

Bonus points

• You are good with crypto data (Dune / Flipside analytics) and can convert analytics into interesting insights for content.
• You’ve worked with highly technical products and customers in the past; even better if you’ve worked in B2B SaaS or developer tooling specifically.

Benefits

• Competitive salary and equity in Goldsky.
• Fully paid health plans for U.S. based employees — this includes medical, dental, and vision coverage for you and your family at no cost to you.
• Unlimited vacation - Take time to recharge as you need it. We’re serious.
• Home office setup fund - Expense up to $2,000 for home office equipment (e.g. desk, chair)
• Company provided laptop - we’ll make sure you’ve got the hardware to keep up with you
• Regular self-care days - Every other Friday is a company holiday to decompress. We go hiking, learn to cook, or trade jpegs.
• Paid travel - We’ll cover any costs for work-related conferences and quarterly company offsites all around the globe.

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